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Case study · Seasonal ice rink
The Largest Ice Rink in Catalonia: 187,000 Visitors at Westfield La Maquinista
To create a magical Christmas experience for shoppers, NAPAPIRI designed, installed and fully operated a premium outdoor ice rink of more than 800 m² at Westfield La Maquinista in Barcelona.
Over a period of just six weeks, the event attracted an impressive 187,000 visitors, making it one of the most successful seasonal activations in Catalonia.
Real ice surface
Visitors in 6 weeks
Weeks of operation
Client
Westfield La Maquinista
Location
Barcelona, Spain
Surface
800 m²
Visitors
187,000
Rink type
Seasonal real ice rink
Season
Christmas (6 weeks)
Video
See the 800 m² rink come to life
Project overview
A shopping centre, turned winter wonderland
To create a magical Christmas experience for shoppers, NAPAPIRI designed, installed and fully operated a premium outdoor ice rink of more than 800 m² at Westfield La Maquinista in Barcelona.
Through a complete end-to-end management approach, NAPAPIRI delivered not only the ice rink itself, but also the operational expertise required to maximize visitor experience and commercial performance.
The client
About Westfield La Maquinista
Westfield is one of the world’s leading shopping center operators, with flagship destinations across Europe and the United States.
Westfield La Maquinista is the largest and most visited shopping center in Catalonia. Renowned for its premium customer experience, the center regularly organizes large-scale events and innovative attractions to attract visitors and strengthen customer engagement.
For the Christmas season, the objective was to create an iconic winter attraction that would increase foot traffic and provide an unforgettable experience for families.
The challenge
Big crowds, flawless flow
The shopping center wanted to develop a major outdoor winter attraction capable of handling large visitor volumes during the busiest period of the year.
In addition, the client sought a turnkey solution that would allow them to focus on their core business while leaving all technical and operational aspects to a specialized partner.
The project required:
- a visually impressive attraction;
- smooth visitor flows and efficient operations;
- safe and reliable performance throughout the season;
- high capacity to accommodate thousands of visitors;
- maximum commercial return for the shopping center.
The Napapiri approach
Beyond equipment: full operation
Rather than acting solely as an equipment supplier, NAPAPIRI assumed responsibility for the entire operation.
This comprehensive approach included:
- design and installation of the ice rink;
- technical management;
- staffing and operations;
- ticketing management;
- daily maintenance;
- visitor experience optimization.
By managing every aspect of the project, NAPAPIRI ensured a seamless and highly efficient operation from opening day to the end of the Christmas season.
Scope of supply
A premium turnkey ice rink experience
NAPAPIRI supplied a fully integrated outdoor real ice rink of more than 800 m², perfectly incorporated into the festive atmosphere of Westfield La Maquinista. The complete turnkey solution included:
- professional refrigeration systems;
- technical infrastructure;
- installation and dismantling;
- staffing and operational support;
- ticketing management;
- maintenance and daily operations.
This allowed Westfield to benefit from a world-class attraction without having to manage the complexities of operating an ice rink.
The result
An outstanding commercial success
The event proved to be an outstanding commercial success.
Over a period of just six weeks, the ice rink welcomed approximately 187,000 visitors, becoming one of the main attractions of the shopping center.
The project significantly increased:
- foot traffic;
- visitor dwell time;
- customer engagement;
- overall commercial performance.
The result was an excellent return on investment and a memorable Christmas experience for thousands of visitors.
In summary
More than an ice rink: a complete experience
The Westfield La Maquinista project demonstrates how NAPAPIRI goes far beyond supplying equipment. By combining engineering expertise with full operational management, NAPAPIRI delivers complete ice rink experiences that maximize visitor satisfaction and commercial impact. From shopping centers and city centers to large-scale events, NAPAPIRI creates winter attractions that generate measurable results and unforgettable memories.
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